When I started out I made the usual mistakes with proposals. I undercharged, I over-promised, and I felt like I was begging for the work.
This course is what I worked out in the twenty years since: how to qualify a client, what to ask before you write anything, how to present a price, and how to follow up. It’s the process I still use in my own agencies.
What’s in it
Part 1
Introduction
Introduction
My story
Let’s get started
Part 2
Core principles
Proposal fundamentals
Proposal pitfalls
Pricing mistakes
Qualify your client
Part 3
Chemistry
The importance of chemistry
The chemistry meeting
Delegation of chemistry
Red flags
Part 4
Budget
Ask for the budget
Client objections
Anchoring and ranges
If all else fails
Part 5
The proposal
The 3 Pricing Method
Payment schedules
Upsells and retainers
Reduce friction
Part 6
Closing
Don’t discount, add value
Objections and delays
How to follow up
Close
Bonus
Extras
Three psychology techniques I use in sales
The proposal template
What you get
24 video lessons, a little over two hours in total
The proposal template I use, ready to edit
A one-to-one strategy session with me
Half price on a Power Hour
Who it’s for
Freelancers and agency owners who win work by proposal. It has been used to sell web design, branding, SEO, paid ads, software and consultancy.
It isn’t a quick fix. Expect to send a few proposals the new way before it pays for itself.
From people who have taken it
I found myself very fortunate to finish the course at an early stage of my agency. What I would have learned after hundreds of proposals I was able to learn all that within a few hours. The very first proposal I sent after finishing the course got accepted. I have read some psychology books but Harry made it really easy to bring many of those concepts into practice. Strongly recommend!
Aakash Malhotra Freelance Developer
Harry has been mentoring me for the past few months and the purchase of this course was a no-brainer. Applying just one technique from the course helped me get a large project that paid for the course ten times over. I am really grateful and eager to continue practicing what I learned!
David Gutiérrez Founder & Agency Owner
I was getting really fed up sending proposal after proposal and getting nowhere with it except having clients haggle with me, but this course showed me how to actually build a proposal that converts and charge a LOT more! Thank you Harry!
David Fitzmaurice Agency Owner
Questions about the course
How is it delivered?
Online, as video lessons with resources to download. You watch at your own pace and can go back to any lesson.
I’ve been freelancing for years. Is it still useful?
Yes. The later parts, on pricing options, objections and following up, are aimed at people who already send proposals regularly.
I already run an agency. Will it help?
It should. Part 3 includes how to hand the early client conversations to your team.
Perfect Proposals
24 videos, the proposal template and a strategy session, for $199.
